The Possible Moderating Effect of E-Collaboration Media Naturalness

Anthropological evidence suggests that the human species has evolved what could be called a “trading instinct” over many of years of Darwinian adaptation, where trade acts as a social catalyst and thus as a suppressor of violent conflict among trading groups. Without enough natural human interaction it is unlikely that the trading instinct will achieve its social purposes, even though it may achieve its main utilitarian purpose, namely the economically beneficial international exchange of needed goods or services. E-collaboration tools that increase the naturalness of electronic trade interactions are presented as enablers of international trade that can go some way toward solving this problem.